How to win more work in heat pump install jobs in a competitive market
The growing air source heat pump (ASHP) demand is undoubtedly presenting new opportunities. So, how do you stand out from the competition?
Homeowners have more installers to choose from, more information to compare and more queries about cost, performance and disruption.
Winning more work is not just about offering the lowest price. It’s about making the decision easier for the homeowner. That means explaining heat pumps clearly, providing a well-designed system, answering concerns honestly and giving customers confidence that the installation will perform as required.
Having the expertise and providing clarity throughout the entire heat pump journey will go a long way to instil customer confidence and help you to grow your business, making the most of future opportunities. At Baxi, we’re here to guide you throughout those stages.
In this article, we’ll look at:
Why homeowners might be hesitant about heat pumps
Explaining heat pumps simply to potential customers
System designs and suggesting home modifications
The importance of the handover
Our case studies and support for installing air source heat pumps
Why homeowners might be hesitant about heat pumps
Homeowners are increasingly keen to reduce their energy bills. Some are interested transitioning to low-carbon technologies, but may be hesitant about committing to a heat pump.
Common concerns include:
The upfront installation cost
Whether the system will keep the home warm
How well it performs in cold weather
The amount of disruption
Whether existing radiators or heat emitters need replacing
Noise from the unit
Running costs and electricity prices
Conflicting advice or negativity communicated in the media
Uncertainty about maintenance and long-term reliability
These concerns are understandable as for many homeowners, this is considered new and unfamiliar technology, despite being around for many years. They will likely have explored different sources and possibly found contradicting information as a result, which is where your expertise can help them to make the right choice for their needs.
Cost, too, will inevitably be on their mind. A heat pump is a significant investment when compared to traditional boiler systems. It is recommended to discuss potential funding options, such as the Boiler Upgrade Scheme, with them to alleviate some of those concerns.
There may also be a question of whether the homeowner believes that their home is suitable for an air source heat pump in the first place. Whilst it may be considered less suitable for some properties, an initial estimate or home survey will be effective in giving them information to make an informed decision.
Homeowners want to know that the system will be designed and installed properly and meet their individual needs. The most successful installers address these questions and concerns directly at early planning stages and use them as an opportunity to demonstrate their expertise.
